Here are some of the advertisement that struck a chord with audiences. 02 Jan, 2021 - 09:45 AM IST | By indiantelevision.com Team NEW DELHI: Countless cups of coffee and hours of brainstorming lead to that one great creative idea that justified the brief from the brand. This used to be the scenario at a creative agency prior to Covid2019. However, with the outbreak of the pandemic, this process moved online and the entire creative industry was working from home. It took a while for admen (and women) across the world to adjust to the new normal, but soon they did and it was full steam ahead. Despite challenges and adjustments, the agencies continued to deliver cutting-edge work that impacted people and made them think about the product and service. The creative teams also steered through the production challenges. In the initial days of lockdown, they created several films from the confines of their homes. Once the lockdown was lifted, production resumed slowly. IPL 2020 definitely gave a huge fillip to the industry as multiple brands released fresh creatives across mediums.