01/14/21 “Athletes and coaches know – often from experience – that the best careers are built and developed by meeting the right people. The case is sometimes the same for sports organizations. At WAKO (World Association of Kickboxing Organizations), our ambition to go beyond the framework of sport and embark on a path of social responsibility and sustainability took on a new dimension following a meeting. It happened a few years back at SportAccord, the international sports convention. At the time, we felt the need to turn our social responsibility strategy into action in the field. But to do that, we were looking for a partner with the necessary expertise and logistics. We met Joël Bouzou. My president at WAKO and I attended Peace and Sport’s presentation at SportAccord. There was no doubt, for him or for me, that we should work with them.