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how rising feed costs are affecting us and how we shop. three key numbers. the first, between april and june, overall sales at sainsbury�*s were up by 9.8% excluding fuel. that is 9.8% up compared with the year before. 11% is how much grocery sales grew compared with a year earlier and a lot of that is being driven by own brand products. 13% increase in sales of own brand products. those are the numbers. let's give you some background. supermarkets across the board have come under pressure to do something about rising prices. people have seen grocery bills soar. it is more expensive to grow and produce items and that has been passed on to us as customers. food prices slow down a bit in may but they are 18.4% higher on average compared with a year ago and that is a lot higher compared with goods and

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