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my guests have the secrets to save before you get to the mall, jab, jab right hook. gary, how are you? >> good to see you again. how are you? >> good to see you. you're the perfect guy to talk to. how do we all basically save money while spending a fortune on black friday? >> if we follow retail brands on facebook, twitter, pinterest and instagram are emerging, as well. across the platforms, these are the new e-mail services, e-mail open rates are declining, these social networks are growing and so i would focus on following retailers of choice across the platforms, though not all retailers are doing a good job. >> is this now the biggest social media meets commercial saying day that america has? >> yes, but also don't forget about cyber monday. a lot of people, if these companies are playing on platforms, they are very much focussed on cyber monday. a lot of bricks and mortar