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after. so you are definitely going after that family. i think of the numbers i saw, mattel is targeting teens and the female moviegoer, grandmas. i think they even termed it glammas. you want to make sure that you're partnering with brands that really focus on that same target, right? otherwise, you're going to be lost in that mix, so to speak. but everything is pink. and i think everything can go pink this month as well as the brands. we're seeing things like fun boy floats, swoon lemonade, pink lemonade. it's pink, you better believe they're trying to partner with barbie. if they're targeting females ask young women, they're going to be trying to partner with barbie. it just makes so much sense. >> professor, are you planning on going to see the movie?