and i can do the same. >> um-hum. >> to what, things that interest us? >> a combination, more it's not so much just things that interest us so if we're republicans we're going to get republican information or whatever. it's more relating it to where we're going, so for instance in my daily me, if you had been at the news this morning for something, it would have come up in my edition this morning, not because of anything other than the fact that i'm seeing you right now, and it would sbbeen interesting to know that. >> is there any danger as we all have more and more news feeds tailored to our blackberries, our smartphones, ipads, that we limit what we consume to, we weed out contrary opinions, we weed out things we don't think we're interested in but might be interested in if somebody wrote something interesting about it? >> the risk is much lower than the gain that you get by being more attracted to -- if you have like, think of your screen as