moment. if you start with your cell phone, l your laptop, your desktop, your car, children's o toys, there is now with this discussions about internet, your refrigerator will collect data on you. it is not just the collection of data. it is not a function of the data being stored in isolated silos. what's happening is this data is being cross-referenced, and is being analyzed. what would normally be a patchwork quilt affect, insights into our o lives, now they havea complete picture of our lives and our lifestyle. >> sean: that is the key point, what you just said. i think most people don't know it. it's never talked about in public. really simple question. why do they have the right to take your kids toys and refrigerator and give that information to someone else and to use against you? >> the unfortunate nature of the current internet is that ed grew up on what is called a provision model. if you want to use email service for example, you would go toav