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comes in and says not so fast, your take on whether or not if a package says it has no synthetic colors or synthetic preservatives, that's good enough to be called natural. >> yeah, well these are consumer protections. and they are very serious all across the country. especially in california. and what it is, it's pore the policy, it's for the policy to protect consumers. and look, when a manufacturer puts that type of representation on the packaging, they do it for a reason, it's a benefit, it's a unique selling proposition we call it in marketing. if this is true and this still has to be vetted, obviously, this third party that did this testing needs to be an expert to support this allegation in court. if true it goes against what the reputations had been to the consumers and i do believe it could be a problem for the retail giant if in fact they have these products that do not