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dei, diversity equity and inclusion given what happened to imbev, bud light it's interesting. seeing one of the first casualties of the new economy. the bidenomics are these diversity, equity and inclusion. we call them the dead heads. ded. diversity equity and drop off the inclusion. we call them dead heads because everything that they touch trump says it best, i think, well, it turns to crap. and that's what we are seeing here. think about this. it cost anheuser-busch cost imbev $27 million in market cap and $400 million cost in real revenue to realize that people just want to drink their beer without a debate. they want to be age to drink it wherever they go. and they do not want to have a message shoved down their throat literally and that's what they are doing -- it's not really a boycott. i think they have left. i think they are done.