they're going to continue on that messaging. what you're going to see romney do, they seem to need to have a positive message, talk about their plan, talk a little bit more about what they want to do on the tax front. try to do, frankly, what he did a little bit more of in michigan when he had some positive. i think we've learned, you can't be all negative here. >> yeah. >> in takes a toll on you. i think this has taken a toll on romney. >> chuck, i can't let you go, because i got to hear what you think of what newt gingrich said tonight. i mean, he just will not get out of this. and his strategy was to win another southern state and develop that southern strategy. it failed. he just won't go away. your thoughts on the way he's handling this? >> well, i have to show you something. i sort of love this. let me put up the newt gingrich winners board map here. there it is. it's kind of cool we have this toy.