>> in 1946, 29-year-old jack ran for congress for massachusetts' 11th district, cutting in front of local politicians waiting patiently for the seat to open. the year before he died, while beginning to dictate his memoirs, jack confessed to having been something of a carpetbagger. >> i was an outsider, really. i'd never lived very much in the district. my family roots were there, but i'd lived in new york ten years. on top of that, i had gone to harvard, not a particularly popular institution at that time in the 11th congressional district. >> the kennedy tactics in 1946 would be used in succeeding campaigns. one was an astute use of public relations, image building. joe sr. had been a hollywood mogul and knew how to promote. >> he basically was the one who took hollywood publicity techniques and applied them to politics. >> fortunately, joe sr. also had a good product to sell.