> thank you, craig. good to be here. >> how big a part of our food future are these plant-based foods? >> well, folks like ethan would tell you it's going to be a very big thing. right now it's teeny tiny. the market is a little bit over $500 million, which is out of a multibillion-dollar business. quite small. but there is growing interest in people in eating less meat. for health reasons, for environmental reasons. >> let's talk about the environmental reasons for a second. that's one of the reasons that ethan pointed to as well. Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies.">
> thank you, craig. good to be here. >> how big a part of our food future are these plant-based foods? >> well, folks like ethan would tell you it's going to be a very big thing. right now it's teeny tiny. the market is a little bit over $500 million, which is out of a multibillion-dollar business. quite small. but there is growing interest in people in eating less meat. for health reasons, for environmental reasons. >> let's talk about the environmental reasons for a second. that's one of the reasons that ethan pointed to as well. Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies." property="og:description">
> thank you, craig. good to be here. >> how big a part of our food future are these plant-based foods? >> well, folks like ethan would tell you it's going to be a very big thing. right now it's teeny tiny. the market is a little bit over $500 million, which is out of a multibillion-dollar business. quite small. but there is growing interest in people in eating less meat. for health reasons, for environmental reasons. >> let's talk about the environmental reasons for a second. that's one of the reasons that ethan pointed to as well. Get Live News Updates Every Minute from vimarsana.com Curated from 23000 News Agencies.">
>> this is really good. and their beef -- >> this is chili. >> i would eat this chili. this is excellent. the biggest hurdle, converting carnivores, getting people to accept their plant-based product as matte. to do that, they're trying to win over consumers one taste at a time. stephanie strom is the food writer for "the new york times." good to see you. thanks for stopping by. >> thank you, craig. good to be here. >> how big a part of our food future are these plant-based foods? >> well, folks like ethan would tell you it's going to be a very big thing. right now it's teeny tiny. the market is a little bit over $500 million, which is out of a multibillion-dollar business. quite small. but there is growing interest in people in eating less meat. for health reasons, for environmental reasons. >> let's talk about the environmental reasons for a second. that's one of the reasons that ethan pointed to as well.