3 min read Virgin Hotels, the lifestyle hotel brand by Richard Branson, announces the expansion of Blake Smith’s role from Director of Entertainment at Virgin Hotels Chicago to the brand’s first Executive Direct Virgin Hotels, the lifestyle hotel brand by Richard Branson, announces the expansion of Blake Smith’s role from Director of Entertainment at Virgin Hotels Chicago to the brand’s first Executive Director of Entertainment. This newly-created role demonstrates Virgin Hotels’ continued dedication to offering entertainment programming that excites guests and locals alike. Smith will oversee entertainment initiatives brand-wide, including facilitating partnerships, booking talent for the various venues at upcoming Virgin Hotels, and organizing major music activations.