Why Are NFTs Suddenly Taking Over the Music Industry? "After 10 years of the nihilism brought on by Spotify, I'll entertain any conversation that at least posits itself on 'bringing value to artworks,'" says Jacques Greene Illustration: Shingo Shimizu (shingo.ca) Published Mar 11, 2021 Any music fans overwhelmed by the sudden news onslaught about non-fungible tokens (NFTs), and the dense techno-babble therein, may not expect to find clarity from '90s star Raine Maida of all people. Yet, the famed Our Lady Peace vocalist is gaining fresh attention as a Chief Product Officer for S!NG, an app designed to help musicians easily create NFTs of their art. What's more: that app's users can skip the prior required crypto know-how and begin using those unique digital tokens (hence the "non-fungible" in their name) that allow for ownership within blockchain technology (i.e., an online ledger that can't be modified or hacked).