What is the inspiration behind Saloni? When I first started designing clothes in 2003, the inspiration was to fill a gap in the luxury brand-dominated market in Hong Kong. I wanted to add something more personal to the retail landscape here that was more fun and affordable. We collaborated with artisans in India and sold one-off pieces. How long did it take to bring the brand to life? I moved to London in 2004 and got some experience in fashion, then after a few years, I decided to take what I had learnt and started Saloni in London in 2010. Describe a typical work day for you.