Book publishing in 2023 was a story of cooling sales and rising conflict, marked by legal action, protests, censorship and the impact of forces well beyond the industry. Colleen Hoover, one of BookTok's signature authors, continued her reign as the country’s top-selling author, even without releasing a new book in 2023. Three of her novels were among the top 10 sellers as tracked by Circana, with other popular releases including novels by two authors, Sarah J. Maas and Rebecca Yarros, regarded as leaders of romantasy, a newly branded genre that combines romance and fantasy.