ENOUGH! The Selling Culture Has Failed Radio

By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling On Sunday Talk Media Network The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire…

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