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By Walter Sabo Consultant, Sabo Media Partners A.K.A. Walter M. Sterling Radio Host, “Sterling On Sunday” Talk Media Network To be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network When reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes: “Best New Talent On Air” “Best New Talent Off Air” “Most…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network For several years I’ve had the surprising privilege of serving as a member of the nominating committee of the Radio Hall of Fame. How does the process work? Let me clear up some of the mystery. FAQ: Who chooses the nominations? You have input. Right…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network NO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern. Howard turned 70 this month and he has been on the air for 50 years – half of the…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Acknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might…