K-Pop Group BTS Celebrates Earth Day with Hyundai, Spot Robot Turns Lights Off 21 Apr 2021, 8:11 UTC · by Hyundai has been actively working to strengthen communication with both Millenials and Gen Z-ers, urging them to use green energy more actively. Since last year, Hyundai has been conducting a 'Global Hydrogen Campaign' with k-pop group BTS under the slogan 'Because of You' to spread the eco-friendliness and sustainability of future clean energy. 1 photo Earlier this year, the Korean boy band appeared in a clip introducing Hyundai's clean mobility vision, which was broadcast on a digital billboard in New York City. Today, the company introduced its second Earth Day video starring BTS. The first clip that was released last year had gathered over 100 million views on YouTube, and this one is expected to have as much success.