Circular economy models reduce costs and boost sales for major fashion brands Outerwear brand FW and fashion platform Farfetch have revealed the results of two-year pilots of circular economy models, pledging to expand them following positive financial results. Pictured: A customer using the Farfetch Donate scheme, run in partnership with Thrift+ The two brands first announced the trials, carried out in partnership with ReLondon and QSA Partners, back in early 2019. FW added a ‘gold standard’ repair service to Its new brand as standard, while Farfetch launched two re-commerce offerings. A new report published today (15 March) outlines the benefits of these trials. FW has seen the costs associated with its returns under warranty decrease by 60% under the programme, the report reveals, with customers increasingly opting for verified repairs over refunds or replacements. This, in turn, keeps materials in use, reducing environmental impacts as well as costs.