Creative 27 Add to collection Campaign from Outsider's James Rouse sees the brand tap into the age-old debate with the launch of #crispIN or #crispOUT For years Walkers has sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In a world where food debates rage on, crisps and sandwiches bring an unexpected unity to the nation, whether the crisps are placed inside the sandwich, or on the side of the plate. In the latest integrated campaign from VCCP, Walkers will encourage consumers to voice their opinions on their lunchtime sandwich habits and aims to build brand love around the British crisp sandwich across multiple channels.