"Basically, the first week was just a bunch of Miami chefs and bloggers buying the sandwiches," Murray tells New Times. "But it got to a point where I was selling out days in advance. My home fridge was like a storage center." In November, Murray reconnected with 33-year-old Michael Kaplan, a friend from culinary school. Based in New York City, Kaplan owns coffee shops as well as Two Forks, a fast-food, build-your-own restaurant with an emphasis on slow-roasted meats. Together, the duo set eyes on expanding Murray's homebred concept into brick and mortar. "I knew I was going back to Pao eventually, but I also wanted to do something else," explains Murray, who started working at the Asian restaurant in the Faena Hotel in Miami Beach in 2016.