In these financially uncertain times, it might be logical to turn to new, less expensive pastures for the annual ski holiday. Destinations in Eastern Europe pride themselves on low prices – despite recent increases in the local cost of living. Visits to Bulgaria, Romania and others all look delightfully enticing when viewed online or in glossy brochures. Value is undeniable, the welcome is genuine, après-ski is lively (and cheap) and thousands of British visitors have a great time each winter.