Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy, and health. Caffeine is in vogue in the beverage category as a stimulant people know and understand – far different to artificial ingredients such as taurine in energy drinks or the demonized sugar in soda. The growth of the RTD coffee category illustrates the rise of the mid-afternoon pick-me-up occasion – as does Coca-Cola’s launch of Coca-Cola with Coffee in the US this year – but brands such as Ocean Spray, Nestlé and PepsiCo are eying up the opportunity to bring more refreshing, cleaner caffeinated beverage profiles to market with their recent launches.