IMEX finds new reason to Smyle The IMEX Group has partnered with UK-based creative agency Smyle to produce a series of digital activations leading up to IMEX America show in Las Vegas in November. The full programme, which will run between May and September, will be announced next month. The new concept, the IMEX team says, is designed to give tangible business value to IMEX’s buyer and supplier audiences who have now missed a year of face-to-face tradeshows. It also aims to unlock fresh business opportunities and attract a new online audience. Carina Bauer, CEO of the IMEX Group, says: “Where 2020 was all about massive disruption and creativity in the face of chaos, in 2021 we’re focused on delivering digital experiences that generate business momentum and connections as we look towards IMEX America in November.