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Smyle launches Cycle to help brands tackle sustainability challenges in the creation of experiences


UK-based creative agency Smyle has launched Cycle, a new service that offers brands a methodology to accelerate sustainability journeys through innovation and action.
Cycle is available in two formats – ‘baseline’ and ‘bespoke’ and the service takes a holistic view of events to deliver sustainable experiences. It evaluates the environmental impact of elements including the materials used, waste created, energy and water consumed, travel and transport involved. It also evaluates the types of food and drink offered, the overall event environment, individual welfare and social and community impacts.
Smyle says its 2025 sustainability goals are to reduce greenhouse gas emissions on internal operations by 50%, as well as reducing GHG emissions by 30% on all client work delivered. The agency also aims to minimise waste and replace all single-use materials with circular economy equivalents. ....

David Stubbs , Dominic Thomas Smith , United Kingdom Based , டேவிட் ஸ்டப்ப்ஸ் , ஆதிக்கம் செலுத்தும் தாமஸ் ஸ்மித் , ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது ,

IMEX finds new reason to Smyle


IMEX finds new reason to Smyle
The IMEX Group has partnered with UK-based creative agency Smyle to produce a series of digital activations leading up to IMEX America show in Las Vegas in November.
The full programme, which will run between May and September, will be announced next month.
The new concept, the
IMEX team says, is designed to give tangible business value to IMEX’s buyer and supplier audiences who have now missed a year of face-to-face tradeshows. It also aims to unlock fresh business opportunities and attract a new online audience.
Carina Bauer, CEO of the IMEX Group, says: “Where 2020 was all about massive disruption and creativity in the face of chaos, in 2021 we’re focused on delivering digital experiences that generate business momentum and connections as we look towards IMEX America in November. ....

United States , Carina Bauer , Las Vegas , Dominic Thomas Smith , United Kingdom Based , Mandalay Bay , ஒன்றுபட்டது மாநிலங்களில் , கரினா பாயர் , லாஸ் வேகாஸ் , ஆதிக்கம் செலுத்தும் தாமஸ் ஸ்மித் , ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது , மாண்டலே வளைகுடா ,