Forbes unveiled its â30 Under 30â list recently, with several Indian American individuals named in the Social Impact category. Among those honored in the Social Impact category were 27-year-old Viveka Hulyalkar, 23-year-old Devshi Mehrotra, and 20-year-old Trisha Prabhu. Hulyalkar, along with fellow honoree Alex Sadhu, co-founded Beam Impact. The New York-based duo are on a mission to convert consumer behavior into cash for non-profits, the Forbes magazine profile says. Through partnerships with companies like IKEA and Sundae School, Beam's app-based rewards program allows users to donate 1 percent of purchases at no extra cost, it said. They co-founded Beam Impact in 2017. Prior to her time at Beam, Hulyalkar, a Brown University graduate, held various roles at The Synergos Institute, Letâs Be Well RED, the Supreme Court of India, Ambassador Nirupama Raoâs office, McKinsey & Company, and Getting Out and Staying Out.