When evaluating the wide variety of marketing platforms available to real estate professionals, we talked to a number of agents who echoed a similar refrain: “I’m a member of [platform], but I’m not sure why. I don’t really know what it’s doing for me.” However, when talking to agents and company representatives about HomeLight, it soon became clear that the platform recognizes this common problem and works hard to provide resources and programs designed to drive engagement and make its services more available, more accessible, and more meaningful to both agents and their clients. Whether you are currently on the platform or just beginning to explore its potential, the message you’ll get from those who find it useful seems to be remarkably consistent: Put in the work on the front end to reap the rewards.