Kevin Mazur/Getty Images Bad Bunny performs onstage during Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video at the Los Angeles Convention Center in Los Angeles, California, broadcast on October 2, 2020. After U.S. breakthroughs in recent years, superstars like Bad Bunny and J Balvin helped Latin music experience its biggest year of growth to date. Latin music's big year started in February with Shakira and Jennifer Lopez delivering the Super Bowl halftime show in Miami. It ended with Bad Bunny as Spotify’s most-streamed artist of 2020, while his November album, El Último Tour del Mundo, became the first all-Spanish No. 1 on the Billboard 200. In between, Maluma’s “Hawái” became the first Spanish-language track to top the Billboard Global Excl. U.S. list (