Subscribe Investing in the Future of Food: VMG Partners raises $850m to invest in CPGs with potential to be iconic By Elizabeth Crawford Known for its strong track record of helping emerging brands, like KIND, Bare Snacks and Spindrift, become household names, private equity firm VMG Partners is on the lookout once again for new investment opportunities after securing $850m for its Growth Fund V. As in the past, VMG’s Growth Fund is seeking “a small handful” of early- and later-stage consumer brands in the food & beverage, wellness, beauty & personal care and pet sectors that support consumers on their incremental health journey and which hold the potential to become iconic brands.