These are articles written by professionals for investment professionals. They are contributions from external subject matter experts who do not work for CFA Institute, but may be a CFA charterholder as well as a member of a CFA Society. All are experts in their field and strive to deliver useful insights that help investment professionals make better decisions. With Covid-19 accelerating digitalisation, the question facing many companies is no longer whether technology is important, but just how important? What percentage of their time should a bank or retailer’s top executives spend thinking about technology? How much investment should a company make in tech?