Apple and Facebook have changed their relationship to "it's complicated." Speaking at a Data Privacy Day this week, Apple CEO Tim Cook blamed advertising-based social network platforms whoever could he have meant? for causing caused real-world violence and dehumanizing users. It was a message about as subtle as a Santa Clara trolley. "At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement," said Cook. Nodding at the January 6 storming of the US Capitol, he added: "It is long past time to stop pretending that this approach doesnt come with a cost of polarization, of lost trust and, yes, of violence."