It's go time for Dallas Running Company's new store in the 'burbs It's go time for Dallas Running Company's new store in the 'burbs It's the third location behind Dallas and Plano. Dallas Running Company has crossed the finish line on its third location. Doors opened at the new Southlake Town Square store on Saturday, July 24. Did it purposely happen on Olympics opening weekend? Maybe, maybe not, but smart timing nonetheless. Local runners inspired by marathoners, triathloners, and track stars at the Tokyo Games (or those still trying to drop their quarantine-15) can expect the same services and experience as the brand's Dallas and Plano stores and sister store Fort Worth Running Company. These include expert shoe fittings using 3-D scanners and gait analysis and, of course, a vast but well-edited selection of high-quality active and leisure apparel, accessories, and gear.