iTWire - Consumer behaviour changing, study finds : vimarsan

iTWire - Consumer behaviour changing, study finds


iTWire
Tuesday, 04 May 2021 12:57
Consumer behaviour changing, study finds
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Australian companies are poised to recover from the COVID-19 pandemic, and this recovery will usher a change in consumer behaviour, according to a study. As customer sastisfaction soar, the study recommends "companies should adapt to the new normal" to deliver different experiences to attract and retain loyal consumers. 
Consumer behaviour and expectations are changing in Australia, and businesses should provide new experiences to meet the needs of consumers today, according to a new research by Qualtrics.
The new study conducted by Qualtrics Experience Management (XM) Institute titled 2021 Australian Consumer Trends examined the perspective of 1,000 consumers in Australia. It highlights “how companies will need to revise their business plans to deliver great online, in-person, and hybrid experiences to attract and retain loyal consumers.

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