Jaguar Land Rover stuck at a red light with its strategy on hold The carmaker’s new boss is yet to reveal his plans to revive its fortunes as the move towards electric vehicles gains pace 24 January 2021 • 5:00am There’s a saying in the West Midlands that when Jaguar Land Rover sneezes, the region catches a cold. Not only employees, but the network of suppliers and thousands of other businesses that depend on economic activity generated by the company are awaiting JLR chief executive Thierry Bolloré setting out his strategy for Britain’s biggest carmaker. Bolloré was a surprise appointment to take over the wheel from Sir Ralf Speth. Ousted from Renault in late 2019, Bolloré parked up at JLR’s Gaydon base in September. But his vision for the company after his predecessor’s decade-long reign is overdue. Insiders first talked about it coming before Christmas, then early in the new year.