Posted on 10218 Cloudinary, the media experience platform for many of the world’s top brands, today announced that James Hardie Australia, global leader in the production of interior and exterior building products, is using Cloudinary to centralize all of its image assets and create a streamlined and highly accessible digital repository available to multiple teams across Australia, including its network of customers and end users. Founded in Australia in 1888, James Hardie is the leader in fiber cement siding and backerboard, employing 5,000 people across operations in North America, Australia, New Zealand, the Philippines, and Europe. James Hardie’s Australian office services and connects with a network of partners, including hardware stores, builders, property developers and architects, as well as consumers. With the additional challenges related to COVID-19 lockdowns, James Hardie’s customers increasingly turned to the company’s online channels for advice and information. From a consumer and brand perspective, it was crucial that the company’s online channels are kept constantly up to date with all the latest interior and exterior home design trends.