Jeep Super Bowl Ad Back After Springsteen's DUI Charges Dropped Feb 24, 2021 at 9:48pm ET ++ Case closed for The Boss. Bruce Springsteen was in hot waters earlier this month as charges against him in November surfaced just days after his Jeep Super Bowl LV ad was released. Because of that dispute, Jeep had to take down the video – at least until the investigation comes to a conclusion. According to a report by CNN, the rock icon pleaded guilty to consuming alcohol at Sandy Hook National Recreation Area in New Jersey. The Boss, in a virtual conference before New Jersey Federal Court, said he had two small shots of tequila.