Move comes as industry grapples with shift to user privacy and data protection By Mike Juang. Published on February 03, 2021. READ THIS NEXT Credit: Chris Ratcliffe/Bloomberg Marketing analytics company Kantar is bolstering its Brand Lift Insights, which provides campaign effectiveness measurement, with data from Google’s Ads Data Hub for YouTube ads, the company announced today. “Advertisers prefer cross-publisher ad effectiveness measurement,” Jane Ostler, Kantar’s global head of advertising effectiveness, said in a statement. “Today’s announcement is a further giant step in that direction.” Ads Data Hub allows advertisers access to comprehensive measurement and insights on how their advertising is performing across screens, including mobile apps, for YouTube media bought via YouTube and Google ad platforms, including Google Ads, Display & Video 360. At the same time, it ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project.