Krispy Kreme's second appearance on the public markets is off to a sweeter start than expected. The doughnut chain began trading Thursday and opened at $16.30 per share, which is about 4% below its initial public offering at $17. Since then, shares rebounded and closed nearly 25% higher on its first day of trading. However, the company's initial public offering was well below what the company was hoping for â $21 to $24 per share â when it announced its original terms last month. The tepid reaction from investors perhaps indicates Wall Street isn't keen on a chain that exclusively focuses on sugary treats during this health-conscious era.