Lava to launch 'Made in India' smartphones on 7 January: All we know so far The upcoming models are expected to belong to a wide range with the cheapest model starting at Rs 5,000 and the costliest at Rs 20,000. Dec 30, 2020 17:54:16 IST Lava Mobiles is surging ahead to make most of the Atma Nirbhar Bharat scheme with the launch of Made in India smartphones soon. The homegrown company has started to market the launch with social media posts and a video from their top executives. According to a Twitter update, Lava is going to unveil their new smartphones in a virtual event on 7 January, 2021. With the tagline ‘Ab Duniya Dekhegi’ (Now the world will see), a teaser video of the upcoming video said: “The day when Smartphone industry will never be the same again”.