March 4, 2021 PLANO, Texas â March 4, 2021 â JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. Trusted by consumers for more than 125 years and rooted in the textile mills of North Carolina, Fieldcrest blends luxurious materials, attention to detail, and best-in-class craftsmanship that stand the test of time. âWelcoming the Fieldcrest brand to JCPenney is a proud moment for us and a key milestone in our journey to re-establish JCPenney as a leading home destination,â said Michelle Wlazlo, executive vice president and chief merchant. âAs people spend more time at home and look to refresh their spaces, this collection features elevated yet attainable pieces that make everyday luxury possible.â