Lodging Interactive’s RFPAssist Generates SMERF Event Leads To Hotels share this article Photo: Lodging Interactive Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets. "Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new wedding leads a month," said DJ Vallauri, Founder, President and CEO of Lodging Interactive.