Preferred Hotels & Resorts - the world's largest independent hotel brand - has announced the appointment of Lori Strasberg to Senior Vice President of Marketing. Effective immediately, Strasberg leads the brand's global marketing strategy, leveraging the collective talent and regional expertise of its marketing specialists in the United States, United Kingdom, Japan, China, and Singapore to build brand awareness, drive I Prefer Hotel Rewards member engagement, and innovate for more than 700 hotels, resorts, and residences globally. Based out of the company's New York City offices, she reports to Cheryl Williams, Chief Revenue Officer of Preferred Hotels & Resorts.