| 16 February 2021 The largest and leading media company in the Middle East & North Africa (MENA) region, MBC Group, has replaced its existing broadcast management systems with WHATS’ON by Mediagenix to manage all of its on-demand services and linear channels in a unified process. MBC Group is home to over 20 leading TV channels covering the region and beyond with leading audience shares, as well as MBC Studios, which specialises in producing the region’s most compelling premium content for cinema, television and on-demand platforms. It also runs Shahid, MENA’s leading Arabic-language streaming platform, in addition to its subscription-based premium service, Shahid VIP.