McDonald's enters the chicken sandwich wars, challenging Popeye's crown in crowded field 24 February 2021, 11:47 pm·4-min read McDonald's (MCD) on Wednesday officially debuted its long-awaited chicken sandwich, the latest entrant into an increasingly fierce intramural competition between fast food giants using value to cultivate loyalty. The sandwich's debut at the Golden Arches will include three different versions: Crispy, Spicy and Crispy Deluxe (which includes extra toppings like lettuce, tomato and mayonnaise), and are served on a potato roll. The prices will vary on location and region, according to a McDonald's spokesperson. Ever since Popeyes emerged in 2019 to challenge Chick-fil-A's chicken sandwich crown — to smashing success — a growing contingent of fast food giants have jumped in with menu items of their own. The ever lengthening list includes Taco Bell (YUM), KFC, Wendy's, Burger King, Chick-fil-A, Arby’s, Jimmy John’s, Shake Shack (SHAK).