Measuring employee communications effectiveness during COVID-19 How brands such as Southwest Airlines and Blue Shield of California are making sure they're getting through to employees at home. by Natasha Bach Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content PRWeek magazine delivered