In a research study conducted by Kansas State University, consumers chose meat products over substitute meat products. The study examined three ground beef examples, which had varying fat levels. These examples of meat, along with protein-based beef alternative products, were purchased in a Kansas grocery store. The three alternative-based products included products with a soy/potato-based protein mixture, a pea-based protein mixture and a soy-based protein mixture. All the products were formed into quarter-pound patties. After being formed into patties, they were frozen, thawed and then grilled. According to the K-State report, "Consumer Sensory Evaluation of Plant-Based Ground Beef Alternatives in Comparison to Ground Beef of Various Fat Percentages," the meat products were favored over the plant-based ones, with all three meat products rating higher in overall flavor and liking. A portion of all six products were randomly served to 120 consumers. The samples were evaluated by appearance, juiciness, tenderness, overall flavor, beef flavor and texture.