Most Indian employees root for social media-friendly CEOs: Report A digital/social media-connected leader is more trustworthy, and engagement on such platforms during a crisis is important, employees feel. January 16, 2021 / 03:28 PM IST The New-Age CEO is expected to be more connected and social media-savvy, a survey has revealed. And that’s not all, the leader’s reputation and level of engagement with the public on social media also matter a lot for employees. These findings, from the Connected Leadership 2021 report released by advisory firm Brunswick Group , come at a time when social media is itself caught in something of a storm -- be it over the suspension of US President Donald Trump’s accounts from various platforms or concern