Multi-Generational MERIT Insurance Services Secures Future G

Multi-Generational MERIT Insurance Services Secures Future Growth by Joining Integrity Platform


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DALLAS, March 16, 2021 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), the nation's largest independent distributor of life and health insurance products, today announced it has acquired MERIT Insurance Services ("MERIT"), a leading brokerage general agency ("BGA") based in Hartford, Connecticut. As part of the acquisition, Jace Rosenbluth, President of MERIT, will become a Managing Partner with Integrity. Financial terms of the transaction were not disclosed.
"MERIT has been assisting Americans and our seniors for nearly 70 years and it is this endless tradition of service to agents and agencies which makes them one of the best BGAs in the country," said Bryan W. Adams, CEO and Co-Founder of Integrity Marketing Group. "Now that MERIT is part of the Integrity family, they will have industry-leading resources at their fingertips, including cutting-edge technology, in-depth marketing and other shared services. Integrity is committed to partnering with great companies like MERIT to help them experience the 'Integrity Effect' of supercharged growth that will set their future in motion. We are stronger together and we are honored to welcome the entire MERIT team to the Integrity family."

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