Musings on intercultural management ENG For the last 18 years I have worked in East Asia, four of them here in Korea. For the last ten years I have worked for the Swiss national trade and investment agency called “Switzerland Global Enterprise”. In this capacity I have consulted hundreds of Swiss companies and organizations on their market entry and market expansion in Japan and Korea. I have also consulted many Japanese and Korean companies on their investment and R&D projects in Switzerland. Before I joined the agency, I was involved in regional economic development research in China, the Philippines and Japan. So, I am, what the British call, “an old Asia hand”.